Working with Linda & Paul at Green Life Soil Co is one of the most collaborative and fun experiences. As a designer these are the dream Clients! A gorgeous couple who are super passionate about gardening and SOIL! So much so that they created a business out of their passion. GREEN LIFE SOIL Co is their successful business based in Jane Brook Perth Western Australia.
Linda first approached me with the idea of creating a new product line outside the Green Life brand and Sassy Frass was born. I worked closely with them to create a new brand identity and package design that drew focus on retail shelves! I created their now iconic fly illustration which can been seen embedded in their new brand identity and marketing collateral.
I have also been working on their new package design for their line of soil products (13 and counting!). The selection of woodcut style illustration and colour blocking has greatly improved their product visibility on retail shelves and creates a consistence across their product range. The new package designs now showcase Green Life Soil Co as a premium choice for your garden.
